Frankel fever sells out Premier Admission

Frankel’s participation has caused a surge in ticket sales for Britain’s biggest Flat raceday. Image courtesy of racingfotos.com.

Premier Admission to Britain’s richest Flat raceday, QIPCO British Champions Day at Ascot on Saturday 20 October, has sold out.

The remaining tickets went this morning following a surge in sales after the £1.3m QIPCO Champion Stakes, Europe’s most valuable mile and a quarter contest, was confirmed as Frankel’s next target in what is likely to be his final racecourse appearance.

Grandstand Admission tickets are still available at £26 each. They can be purchased online at www.ascot.co.uk or by calling the ticket hotline on 0870 727 1234.

“The Frankel factor has clearly had a big impact on sales over the weekend and we are planning a very special farewell to the world’s greatest racehorse as he bids for the 14th victory in his unbeaten career,” said Rod Street, Chief Executive of the British Champions Series Limited.

“Last year we had six of the world’s top ten active racehorses taking part on the day and we have six of the current top ten entered again this year, so we’re looking to lay on another feast of world class racing over the five championship races.

“With only a limited number of tickets remaining, a total advance sell-out looks certain so our message to potential racegoers is ‘don’t delay if you want to be part of this fantastic day’.

“We will be holding discussions with Ascot in the coming week over the possibility of raising the Grandstand capacity beyond a total crowd of 30,000, but doing so in the autumn is a difficult task and our overriding aim is to give those racegoers who are lucky enough to have tickets the best possible experience on the day.”