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Goffs and British Champions Series wills stage a new boutique horses-in-training sale on QIPCO British Champions Day.
Named The Goffs QIPCO British Champions Day Sale, it will offer approximately 12 elite horses in training in the parade ring before racing, with the auction conducted from the Ascot winner’s podium.
QIPCO British Champions Day is Britain’s richest race day with a prize fund of over £4 million. It is a thrilling finale to the Flat racing season that features four Group 1 races and is attended by many of the sport’s leading owners and trainers.
Goffs has a proven record of creating world-class offsite boutique sales. The Goffs London Sale at Kensington Palace Gardens has been the curtain raiser to Royal Ascot for almost a decade, achieving prices of £1.3 million, £1.3 million, £1.2 million, £1.1 million, £900,000, £825,000, £800,000, and £720,000 for elite horses in training.
The theatre of the auction and the opportunity to showcase the bloodstock sales side of the thoroughbred industry meanwhile will also enhance an action-packed race day devised by QIPCO and British Champions Series to entertain and educate racegoers.
Launching the Goffs QIPCO British Champions Day Sale at Ascot, Goffs Group Chief Executive Henry Beeby said: “The Ascot brand is the most prestigious in global racing and we are truly honoured to have been chosen to conduct this sale on QIPCO British Champions Day.
“We believe this sale has huge potential for two key reasons – timing and location. October is the traditional end of season window for selling, while the spectacular location of Ascot Racecourse on Britain’s richest race day offers access to a captive audience of international buyers and many of racing’s principles who will be in attendance.
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